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Pictures | Thu Jul 16, 2009 | 12:31pm EDT

Chicago icon's new name may take time to stick

<p>Dagoberto Morales, of Sarah's Pastries and Candies, delivers a cake shaped as the Willis Tower before a dedication ceremony at the Willis Tower in Chicago, Illinois July 16, 2009. REUTERS/Frank Polich</p>

Dagoberto Morales, of Sarah's Pastries and Candies, delivers a cake shaped as the Willis Tower before a dedication ceremony at the Willis Tower in Chicago, Illinois July 16, 2009. REUTERS/Frank Polich

Dagoberto Morales, of Sarah's Pastries and Candies, delivers a cake shaped as the Willis Tower before a dedication ceremony at the Willis Tower in Chicago, Illinois July 16, 2009. REUTERS/Frank Polich

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<p>An aerial view of the Sears Tower in Chicago in this July 6, 2006 file photograph. On July 16, 2009, the 36-year-old Sears Tower becomes the Willis Tower, named after the world's third-largest insurance broker, Willis Group Holdings Ltd. REUTERS/Jason Reed/Files</p>

An aerial view of the Sears Tower in Chicago in this July 6, 2006 file photograph. On July 16, 2009, the 36-year-old Sears Tower becomes the Willis Tower, named after the world's third-largest insurance broker, Willis Group Holdings Ltd....more

An aerial view of the Sears Tower in Chicago in this July 6, 2006 file photograph. On July 16, 2009, the 36-year-old Sears Tower becomes the Willis Tower, named after the world's third-largest insurance broker, Willis Group Holdings Ltd. REUTERS/Jason Reed/Files

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<p>The Sears Tower is seen in the skyline of downtown Chicago shortly before the city participated in "Earth Hour ", in this March 29, 2008 file photograph. On July 16, 2009, the 36-year-old Sears Tower becomes the Willis Tower, named after the world's third-largest insurance broker, Willis Group Holdings Ltd. REUTERS/Frank Polich/Files</p>

The Sears Tower is seen in the skyline of downtown Chicago shortly before the city participated in "Earth Hour ", in this March 29, 2008 file photograph. On July 16, 2009, the 36-year-old Sears Tower becomes the Willis Tower, named after the world's...more

The Sears Tower is seen in the skyline of downtown Chicago shortly before the city participated in "Earth Hour ", in this March 29, 2008 file photograph. On July 16, 2009, the 36-year-old Sears Tower becomes the Willis Tower, named after the world's third-largest insurance broker, Willis Group Holdings Ltd. REUTERS/Frank Polich/Files

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