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Madison Avenue as we know it, is over. Traditional ad agencies and media outlets are being challenged by cord cutters and boutique social media firms hired by some of the world’s top brands and marketers. ADventures offers a glimpse into the new ecosystem of media and advertising and how trendy agencies, guerrilla marketing tactics and technology are creating new avenues.

Yahoo beats Wall Street view, sees Verizon deal closing in second quarter


Yahoo Inc on Monday reported better-than-expected quarterly profit and revenue, and said the sale of its core internet business to Verizon Communications Inc should be completed in the second quarter, allaying some investor concerns that the deal might collapse.

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Exclusive: UK's Guardian could go tabloid, switch to rival's presses - sources

LONDON Britain's Guardian newspaper is considering becoming a tabloid and outsourcing printing to a rival such as Rupert Murdoch's News UK as one of a series of options to cut costs, sources told Reuters.


Fox needs Patriots' popularity to drive Super Bowl ratings

NEW YORK Fox will have to rely on the popularity of the New England Patriots as they face the less-celebrated Atlanta Falcons if it wants to draw a record U.S. television crowd for the Super Bowl.


SEC probing Yahoo over previously disclosed cyber breach: filing

The U.S. Securities and Exchange Commission is investigating a previously disclosed data breach at Yahoo Inc, the company said in a filing.


Lloyds a victim of cyber attack that hit banking services

LONDON Lloyds Banking Group is working with law enforcement agencies to trace who may be behind a cyber attack that caused intermittent outages for customers of its personal banking websites almost two weeks ago, according to a source familiar with the incident.


Publicis CEO Levy expects his successor to be picked within weeks

DAVOS, Switzerland Maurice Levy expects his successor as chief executive of Publicis to be chosen by the board of the French advertising group within weeks.


China extends Hollywood push with $1 billion Paramount investment

NEW YORK Viacom Inc's Paramount Pictures will receive a $1 billion cash investment from two Chinese film companies, Shanghai Film Group (SFG) and Huahua Media, giving the U.S. studio much-needed cash and support as it attempts to grow.


Target names Rick Gomez as marketing chief

Target Corp on Thursday appointed Rick Gomez as its chief marketing officer, replacing Jeff Jones, who had left the retail chain to join Uber Technologies Inc [UBER.UL].


Netflix Original: New shows drive blockbuster quarter

Netflix Corp's surprisingly strong subscriber growth in the fourth quarter allayed concerns about the company's multi-billion dollar investment in original content.


Davos CEOs 'go local' on supply chain in Trump era

DAVOS, Switzerland Business leaders in Davos, traditionally the high priests of globalization, are talking up the benefits of local production this week to shield themselves from criticism from incoming U.S. President Donald Trump.


Facebook to build third foreign data center in Denmark

COPENHAGEN Facebook will build a new data center in the Danish city of Odense, the California-based tech company said at a press conference with local authorities, only the third such facility outside of the United States.

Mediaset sees pay-TV strategy boosting EBIT 17-fold in five years

MILAN Broadcaster Mediaset expects a 17-fold increase in its Italian operating profit by 2020 by completely rethinking the strategy of its pay-TV arm Premium after a deal to sell the unit to France's Vivendi fell through.


Kawasaki's ties to 'Apprentice' left murky over Trump's involvement

NEW YORK Japanese motor company Kawasaki's sponsorship of "The New Celebrity Apprentice" was cast into uncertainty on Wednesday as the firm issued contradictory statements about its ties to the show over the continued involvement of President-elect Donald Trump.


Hong Kong actor Andy Lau injured during filming in Thailand

HONG KONG Veteran Hong Kong actor and singer Andy Lau, one of the biggest stars in the Chinese speaking world, is being treated in hospital after being thrown from a horse while shooting a commercial in Thailand, he said on his blog.

Snap Inc hires Jennifer Park Stout as head of global policy

Messaging app owner Snap Inc has hired Jennifer Park Stout, former deputy chief of staff to the U.S. Secretary of State, as its head of global public policy, a spokeswoman told Reuters on Wednesday.


NBCU shutting cable's Esquire Network, re-launching as digital

Comcast Corp's NBCUniversal is shutting down its Esquire Network cable channel, one month after it was dropped by DirecTV, and will re-launch it this spring as a digital-only brand, the company said on Wednesday.


Facebook bets on Paris with start-up incubator

PARIS Facebook gave the French tech scene a vote of confidence on Tuesday by picking Paris as the location for its first start-ups incubator, a boost for the city as European capitals compete to attract firms post-Brexit.


London's Piccadilly Circus lights go off for longest since World War Two

LONDON For the first time since World War Two, the giant illuminated billboards that have lit up London's Piccadilly Circus for over 100 years have been switched off for an extended period, as work starts to replace them. | Video


China's Baidu opens augmented reality lab to boost waning profits

BEIJING Chinese search engine Baidu Inc on Monday launched an augmented reality (AR) lab in Beijing as part of a $200 million effort to revitalize the company's shrinking profits with cutting edge technology.


U.S. senator seeks probe of Fiat Chrysler diesel marketing

WASHINGTON A top U.S. senator on Friday called for wider federal scrutiny into Fiat Chrysler Automobiles NV's marketing of diesel-powered SUVs, as British regulators sought answers from the Italian-American automaker in the aftermath of Volkswagen AG's emissions scandal.


Investors gird for impact of Trump healthcare measures

An order by President Donald Trump that could scale back enforcement of some Obamacare provisions is unlikely to sink health insurance stocks, but shares of hospitals and Medicaid providers could be under pressure over fears more poor people would lose coverage, analysts said.