Edition:
United States

ADventures

Madison Avenue as we know it, is over. Traditional ad agencies and media outlets are being challenged by cord cutters and boutique social media firms hired by some of the world’s top brands and marketers. ADventures offers a glimpse into the new ecosystem of media and advertising and how trendy agencies, guerrilla marketing tactics and technology are creating new avenues.
The Mediaset tower is seen in Cologno Monzese neighbourhood Milan

Mediaset says still getting no picture on Vivendi's plans

Italy's Mediaset said on Tuesday it was still in the dark over what Vivendi planned to do with its stake in the TV group as well as its the French media group's plans for a potential joint-venture that would also involve Telecom Italia .

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