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Madison Avenue as we know it, is over. Traditional ad agencies and media outlets are being challenged by cord cutters and boutique social media firms hired by some of the world’s top brands and marketers. ADventures offers a glimpse into the new ecosystem of media and advertising and how trendy agencies, guerrilla marketing tactics and technology are creating new avenues.

FTC probing allegations of Amazon's deceptive discounting


WASHINGTON As part of its review of Amazon's agreement to buy Whole Foods, the Federal Trade Commission is looking into allegations that Amazon misleads customers about its pricing discounts, according to a source close to the probe. | Video

More ADventures Headlines


Show and sell: shift in global ad spending boosts events firms

BENGALURU Organizers of conferences and trade shows are benefiting from a shift in the way marketing budgets are allocated, with companies spending less on advertising and more on events that allow them to connect directly with customers.


European shares fall back after ECB-led euro spike hits exporters

LONDON European shares dropped on Thursday as a jump in the bloc's currency following the European Central Bank's policy meeting weighed on exporters, while disappointing updates prompted big moves on individual stocks.

First Saudi jobs website for women aims to get more women in the workforce

BEIRUT (Thomson Reuters Foundation) - An Algerian biomedical engineer is on a mission to make it easier for women to find work in Saudi Arabia by creating the first job-searching website for females in the deeply conservative kingdom.

Omnicom results top Street on UK, Europe growth

Omnicom Group Inc reported better-than-expected quarterly results as the No. 1 U.S. advertising company benefited from higher spending from businesses in Europe and the United Kingdom.

Dynamic Yield raises $31 million from Deutsche Telekom Capital Partners, others

JERUSALEM Dynamic Yield, a company that designed a digital platform to help online marketers, has raised $31 million in a investment round that included Deutsche Telekom Capital Partners, Deutsche Telekom's investment management group.


Facebook in talks with publishers on supporting subscription models

Facebook Inc is in early talks with several news publishers about how its social media site can better support subscription business models, the company's head of news partnerships, Campbell Brown, said in a statement on Wednesday.


Tobacco industry blocking anti-smoking moves: WHO

GENEVA The tobacco industry continues to subvert government attempts to prevent tobacco-related deaths, the World Health Organization (WHO) said on Wednesday in a fresh call to counter corporate lobbying and litigation.


NBC News to launch twice-daily show on Snapchat

Comcast Corp's NBC News is launching a twice-per-day news show on Snapchat, the company said on Wednesday, part of its push to attract younger viewers who tend to watch TV on mobile devices.


Google redesigns mobile search app with personalized 'feed'

SAN FRANCISCO Google on Wednesday announced an overhaul of its search app on mobile phones to include a personalized feed of links about hobbies, travel, sports and other topics, a move that puts the search company into more direct competition with social networks such as Facebook.


TV networks try new tricks to woo pay TV partners as ratings slide

Sliding ratings and a continued drop in cable subscribers has led programmers such as Viacom Inc, Univision Communications Inc and AMC Networks Inc to invent new ways to justify their worth to pay TV providers.

UK watchdog to crack down on gender stereotypes in adverts in Britain

LONDON Adverts depicting girls as ballerinas alongside boys as rock climbers are likely to become a thing of the past in Britain under new rules set out by the UK's advertising watchdog on Tuesday.


Major tech firms, internet providers clash over U.S. net neutrality rules

WASHINGTON Tech companies clashed with internet service providers on Monday over whether a landmark 2015 net neutrality order barring the blocking or slowing of web content should be scrapped by the U.S. Federal Communications Commission. | Video

Ads which perpetuate sexist stereotypes to be banned in Britain

LONDON (Thomson Reuters Foundation) - Advertisements which perpetuate gender stereotypes or mock people for not conforming to such norms could be banned under new rules, Britain's advertising watchdog said on Tuesday.

Cairo orders closure of research firm Ipsos's office in Egypt

CAIRO Egypt's Manpower Ministry ordered the closure of leading market research firm Ipsos's business in the country, citing workplace health and safety violations, a ministry decree dated June 20 showed.


Mobbed, robbed, accused of witchcraft, pollsters in Kenya say they're misunderstood

NAIROBI They've been kidnapped by bandits, accused of witchcraft, arrested, robbed, and swept away by flash floods. They've also been mobbed by angry voters and confronted by men offended that their wives are being interviewed instead of them. | Video


Hungarian government to end anti-Soros poster campaign: spokesman

BUDAPEST An anti-migrant billboard campaign by the Hungarian government that features the image of U.S. financier George Soros will come to an end on Saturday, the government spokesman said on Thursday. | Video

Factbox: Snap IPO underwriters' coverage

Snap Inc's shares slipped 1.3 percent to $15.48 in premarket trading on Friday, after IPO underwriter Cowen downgraded the stock to "market perform" and lowered its price target to $17 from $21.


Washington Nationals get win over Baltimore Orioles in TV rights dispute

NEW YORK The Washington Nationals have won a legal victory as a New York state appeals court said the baseball team's long-running television rights dispute with the Baltimore Orioles should be resolved by a panel of Major League Baseball executives.


CBS News forms partnership with BBC, replacing Sky

NEW YORK CBS Corp's CBS News division said on Thursday it has signed a new editorial and newsgathering partnership with BBC News to share video, editorial content and other resources across the globe.