Published: April 5, 2023

Digitalization in Pharmaceutical Sector Empowering Patients and Bolster Sustainability

SHOP APOTHEKE EUROPE is one of Europe’s leading online pharmacies offering innovative digital healthcare services accessible 24/7 to enable everyone to live the healthiest life possible.

Women
Author: TBD Media Group

The internet has revolutionized and changed people’s daily life, such as the ways of communication and access to purchasing goods. Reports suggested that there were over 2.14 billion online shoppers around the globe in 2021, and the figure is still increasing.

SHOP APOTHEKE EUROPE was pacesetting the industry of pharmacies by joining the trend of digitalization two decades ago and has already become a leading e-pharmacy platform that provides 24/7 access for people around Europe.

Putting people’s health at heart, SHOP APOTHEKE EUROPE has dedicated itself to providing all-day access to medications for people who are in need. CEO Stefan Feltens says, “our ambition is to give more people access to a variety of healthcare products and services.”

Mr. Feltens believes that the digital tendency is continuously developing within the health sector, “with the advancement of the digitalization of the healthcare system, digital players obviously are going to play a bigger role in the future. At SHOP APOTHEKE EUROPE, we're fully committed to being a part of this transformation.”

Moreover, being a customer-centric company, SHOP APOTHEKE EUROPE integrates the traditional pharmacy and online shopping system not only from the trading perspective. With the acquisition of the Munich-based specialist for digital medication management SMARTPATIENT and its MyTherapy app, SHOP APOTHEKE EUROPE helps patients to better manage their medications.

Theresa Holler, the COO & Chief Pharmacist at SHOP APOTHEKE EUROPE elaborates that medication management is significantly important in the pharmacy sector, “40 to 50% of all patients who have chronic diseases are non-compliant, which means they don't take the medicine like they should”. And with the assistance of its innovative medication management app, the outcome can be quite efficient: “studies show that the compliances will increase more than 45%, and in the second year more than 55%.”

SHOP APOTHEKE EUROPE stands up as the No.1 online pharmacy and a pioneering company, as it takes on the responsibility of delivering positive impacts on the people and the industry by underlying sustainable management to reach a net-zero target that is consistent with the Paris Climate Agreement.

Associate Director of Sustainable Development at SHOP APOTHEKE EUROPE, Anna Toennessen expresses that the company is focusing on more than the result itself, but meanwhile on the process of achieving the goal: “we also need to make sure that this whole path to net zero is actually 1.5 degrees aligned.”

For instance, SHOP APOTHEKE EUROPE is dedicated to limiting its carbon footprints through the 3 scopes. It grows a comprehensive strategy for controlling emissions across its whole operation chain. 

Aside from using sustainable packaging while shipping products, SHOP APOTHEKE EUROPE is calculating the cost for balancing out the emissions – internal carbon taxation – within its operating departments. Jasper Eenhorst, the CFO at SHOP APOTHEKE EUROPE elaborates, “we have a cost for CO2, which is in line with the external cost. If you would offset the CO2, those are the costs that will be allocated into the budgets.”

Furthermore, SHOP APOTHEKE EUROPE has strict management for its downstream and upstream activities, as Mr. Feltens explains, “we are putting this on the agenda when we talk to our suppliers or service providers and we're making it very clear to them that we as SHOP APOTHEKE EUROPE expect them to reduce their carbon footprint.”

SHOP APOTHEKE EUROPE will keep on developing while remaining true to its original aspiration: “we need to ensure that everyone is living the healthiest life possible. And that is only possible on a healthy planet.” says Ms. Toennessen.

More from this seriesVision 2045 - Building on the momentumRead more
Vision 2045 - Building on the momentum

More from Vision2045 2nd edition

    This advertiser content has been created and paid for by TBD Media. Neither Reuters News nor Reuters Plus, the brand marketing studio of Reuters, were involved/had a role in the production of this content.