Apple developing software to help users build apps for upcoming headset - The Information

The Apple Inc logo is seen at the entrance to the Apple store, in Brussels
The Apple Inc logo is seen at the entrance to the Apple store in Brussels, Belgium November 28, 2022. REUTERS/Yves Herman

Jan 27 (Reuters) - Apple Inc (AAPL.O) is developing software to help users of its upcoming mixed-reality (MR) headset build their own augmented reality apps, the Information reported on Friday, citing four people who worked on the headset.

According to a Bloomberg News report, the company was in talks with about half a dozen media partners including Walt Disney Co (DIS.N) to develop virtual reality content for its MR headset.

The iPhone maker did not immediately respond to a Reuters request for comment.

Mixed reality is one of three types of extended reality technologies often associated with the metaverse. An MR headset could allow the wearer to use a real-world object to trigger a virtual-world reaction.

The iPhone maker's MR headset is set to launch in this year's spring event and will cost around $3,000, according to a separate Bloomberg News report.

That would be twice as much as Meta Platforms Inc's (META.O) Quest Pro virtual and mixed reality headset, which was launched late last year for $1,500.

Reporting by Tiyashi Datta in Bengaluru; Editing by Devika Syamnath

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