China's Alibaba records Singles' Day GMV of $84.54 billion over 11-day sales period

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An advertisement to promote's Singles' Day shopping festival is pictured in Shanghai, China November 11, 2021. REUTERS/Aly Song

SHANGHAI, Nov 12 (Reuters) - Chinese e-commerce giant Alibaba Group Holding Ltd (9988.HK) recorded Singles' Day gross merchandise value (GMV) of 540.3 billion yuan ($84.54 billion) over the 11-day sales period, the company said on Friday.

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Reporting by Josh Horwitz;Editing by Elaine Hardcastle

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