White House partners Tinder parent in hopes users swipe right on vaccinations

2 minute read

The dating app Tinder is shown on an Apple iPhone in this photo illustration taken February 10, 2016. REUTERS/Mike Blake/Illustration/File Photo

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May 21 (Reuters) - Match Group Inc (MTCH.O) said on Friday it had teamed up with the White House to promote COVID-19 vaccinations across its popular online dating apps such as Tinder, OkCupid and Hinge.

Promotional campaigns on the apps will launch in the coming weeks and will run until the July 4 Independence Day holiday.

President Joe Biden has set a goal to vaccinate 70% of U.S. adults with at least one COVID-19 shot by that date. read more

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To meet the target as demand slows for vaccines in the country, the White House announced partnerships with ride-hailing services Uber (UBER.N) and Lyft (LYFT.O) earlier this month. read more

As of Thursday, the United States has administered about 279.4 million doses, with 48.2% of its people receiving at least one shot, according to the latest data from the U.S. Centers for Disease Control and Prevention.

Match said its campaigns will include information about where to find vaccine sites, as well as other new app features including profile badges to indicate users' vaccination status.

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Reporting by Manojna Maddipatla in Bengaluru; Editing by Sriraj Kalluvila

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