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Pop up stores

Friday, August 13, 2010 - 01:55

Aug 13 - A temporary store dedicated to just Kellogg Pop Tarts opened in Times Square in the midst of a difficult retail environment. Jill Bennett reports.

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Popped -- lovers rejoice. This is a store for the true pop tarts toaster pastry fans always been talked about that. Which initially with the president of I just wanted and then. You could possibly do it outside the newly opened pop -- world store near time square in New York City offers the -- tighter which allows guests to create custom -- boxes of pop tarts at cafe which served over thirty variations of you guessed it pop tarts . Including sushi that's crushed up pop tarts wrapped in -- a -- it brand building. David Rogers is the executive director of the center on global brand leadership at you know that the real world space of something like I'm very experiential store. normal pop Eric's crash and officers like that and try thinking you Kellogg's the maker of pop -- created a FaceBook page from the air -- the concept of the store which has committed to Popped -- lovers rejoice. This is a store for the true pop tarts toaster pastry fans always been talked about that. Which initially with the president of I just wanted and then. You could possibly do it outside the newly opened pop -- world store near time square in New York City offers the -- tighter which allows guests to create custom -- boxes of pop tarts at cafe which served over thirty variations of you guessed it pop tarts . Including sushi that's crushed up pop tarts wrapped in -- a -- it brand building. David Rogers is the executive director of the center on global brand leadership at Columbia business. Well our brands are gonna look to new ways to reach out to customers that are. More interactive and also bring you into the that they you know that the real world space of something like I'm very experiential store. Similar single concept stores have done well according to Rogers namely the Eminem store and Hershey -- is both in Times Square a tourist Mecca. But the store opening comes the -- time for consumers retail sales grew slower than expected last month. So retailers are trying new approaches. Emily do we store manager at -- after its world we've sort of taken a different spin on what you think it's normal pop Eric's crash and officers like that and try thinking you Kellogg's the maker of pop -- created a FaceBook page from the air -- the concept of the store which has committed to until January. Bringing us all about storytelling rights and you want them to not only by your pop turns warned that there. And maybe be more likely to continue to fire upon more than month that they get back. We really want to have a great time customers there were having a good time but they're still cautious on their overall spending. --

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Pop up stores

Friday, August 13, 2010 - 01:55