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Citi unveils high-tech U.S. bank

Thursday, December 16, 2010 - 01:57

DEC 16 - Some U.S. Citibank branches are getting a technological makeover similar to branches in Asia, fitted with video conferencing and touch-screen walls as the bank steps up efforts to woo high-end customers. Conway Gittens reports.

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Citigroup is unveiling a major technological upgrade to base in the US as it tries to put a government rescue behind it. At a new high tech branch in New York City. Customers have 24 hour face to pay to access to customer service to video chat and there are six interactive display monitors providing information. With the ease of -- hand stroke CEO Vikram Pandit says the so called smart bank reflects changes happening in the broader retail world. Threw up. Social networking and then they spoken and Twitter and my a lot of -- and Internet technology. It really is. A very different world and consumers and customers want to be served in very different way as a matter of fact they wanna be served. We're anyhow. That makes our lives convenient. From the traditional teller assisted transactions to an area equipped with computers -- online banking. Two free Wi-Fi access from Obama transactions this branch is basically paper less. The tech upgrade hits and two cities broader strategy explains Brad Vince Moore head of retail banking North America. Part of our strategy is a multi billion dollar multi year investment in North America. And part of that investment will be to upgrade our technology. To upgrade our branch locations to upgrade our delivery systems that we can be delivered the best possible experience for our client. But Citigroup is not alone competitors like Bank of America and JPMorgan Chase who have far more locations are also sprucing up branches as well. City however wants to focus on wealthy urban client. Hoping ribbon cuttings for more high tech branches in cities where -- already exist will help it better compete. -- we get from Reuters.

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Citi unveils high-tech U.S. bank

Thursday, December 16, 2010 - 01:57