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Getting the message out on Facebook

Tuesday, December 21, 2010 - 02:10

Dec. 21 - Small businesses are leveraging their profiles on Facebook to boost their business by keeping in close contact with customers. Karina Huber reports.

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In a warehouse in Brooklyn artist -- McDermott makes a replica of a New York subway sign. The signs up for anyone looking to buy a slice of New York to hang on the wall across town handbag designer Amy Chertoff inspects her latest run. Let's entrepreneurs launch their businesses a year ago and are using FaceBook as a way to spread the word. According to a survey by Constant Contact the number of small US businesses that market through FaceBook is increasing. 63% of them use the social networking site to attract new customers. Businesses can create profiles dedicates their products and advertise on the site entrepreneurs say the best feature is they can target people they think are most likely to buy their products. So my biggest seller is is a sign that says 161 street Yankee Stadium and yankees fans think their notes for. So I can identify these people and I can send targeted ads just to them hey yankees fans and you're looking for a great way to. Show your heart truth and then check out on the downside. And businesses often created FaceBook page to drive traffic to their website. But unlike a website changes can be made quickly to a face the page to update -- on new developments. If. I see something really put a fashion magazine that I wanna share with. My emea and -- audience it's -- -- snapped a second it's on and its president I'm sharing that. -- is king on FaceBook according to make it hilts executive VP at intensity. Have to be sent to an added benefit to campaign this. Larry and kind of update that just that pay check out my new website. It's gotta say here's some free information here's -- for example here's how to do something. While people continued to search for free information small businesses if they manage their pages properly. Can attract new customers in the process this is making face that the new yellow pages for businesses. -- -- -- -- -- --

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Getting the message out on Facebook

Tuesday, December 21, 2010 - 02:10