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Lena Hoschek opens Berlin Fashion Week with Provence-inspired line

Tuesday, July 07, 2015 - 01:20

Austrian designer Lena Hoschek opens Berlin Fashion week inspired by Provence hand painted fabric from the 19th century. Rough cut - no reporter narration.

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STORY: Painted fabric from the 19th century inspired Austrian designer Lena Hoschek's new collection, the opener of the Berlin Fashion Week on Tuesday (July 7). The 34 year old designer, always inspired by the movie stars of the 1940s and 1950s as well as the glamour surrounding pin-up girls, has seen her studios and staff expanded since she founded her own label in 2006. After a fashion degree at the world-renown Central Saint Martins in London and an eight month internship with iconic designer Vivienne Westwood, she started her career as a designer at the age of 24.Her dresses live off the combination of the antithetic: punk, rock 'n' roll and tattoos are seen in combination with exquisite fabrics and prints, with glittering evening robes or wedding gowns. This year, her designs were inspired by a piece of fabric found at a flea market in Provence, she told Reuters backstage. "We can expect a summer-type show, which is fitting up the weather. This year I got my inspiration from Provence. It is a long since I wanted to go to Provence and I am looking forward to our shooting there in two weeks. Several years ago, I discovered hand painted fabric from 1850 in Provence at a flea market in the city. I had them reproduced at my graphic-design studio and made my own prints," she said before her show. "My inspiration comes mainly from different materials, colours and folkloric patterns, from a lot of traditional customs as well as different ethnic backgrounds, such as last year with Africa. This is a nice source of inspiration for a craft person," she added. Hoschek, who owns a retro-fabulous store in Vienna, opened the Berlin Fashion week alongside other renowned labels like Sopopular, Pearly Wong, Marc Cain and Riani. More than 50 designers present their Spring/Summer collections for 2016 and about 3.000 labels are exhibiting at the fashion fair. Animal rights activists protested against the use of animal textiles in the biannual fashion show. Naked with only banners against the use of fur, leather or silk they demonstrated outside the venue before the start of the fair, set up in front of Berlin's picturesque Brandenburger Tor. Berlin Fashion Week runs from Tuesday (July 7) until Friday (July 10).

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Lena Hoschek opens Berlin Fashion Week with Provence-inspired line

Tuesday, July 07, 2015 - 01:20