Reuters - Video

Edition: US | UK | IN | CN | JP

video Entertainment

A new Pop art museum alters the architectural landscape of Los Angeles

Thursday, September 17, 2015 - 01:39

The Broad, a new art museum set to open in downtown Los Angeles dedicated to Pop art, is set to alter the architectural and artistic landscape of the city. Rudi Bakhtiar reports.

▲ Hide Transcript

View Transcript

A new museum in downtown Los Angeles is making more headlines than the extraordinary art it houses. The three story building, enveloped in a shiny white honeycombed veil, is itself as much a pop art creation as that of Andy Warhol...Jean-Michel Basquiat...and Jeff Koons. Inside the subterranean creation of Diller Scofidio + Renfro... 2000 masterpieces by 200 artists - a 140 million dollar gift to the City of Los Angeles by philanthropist and founder Eli Broad. (SOUNDBITE) (English) PHILANTHROPISTS AND FOUNDERS OF THE BROAD MUSEUM, ELI AND EDYTHE BROAD, SAYING: (Eli) "It's a joy, it's a privilege" (Edythe) "We like to share, we do, I'm excited." (Eli) "And it's a gift to the people of Los Angeles." Despite a lukewarm review by the New York Times, Joanne Heyler, director and chief curator of the Broad Museum promises it will be unlike any other. "People are first of all going to have their socks knocked off by the architectural landmark that Diller Scofidio and Renfro have created here but then once they're inside they'll see an amazing collection and have multiple meaningful experiences from looking at art throughout five decades that's a very rare thing especially in Los Angeles" Another rarity...no admission fee...and so...no admission desk. Instead, the lobby will resemble an Apple store, with museum associates armed with smartphones wandering around, checking in visitors in and directing them to nearly two dozen galleries. How's that for contemporary? The Broad museum opens to the public this Sunday (September 20).

Press CTRL+C (Windows), CMD+C (Mac), or long-press the URL below on your mobile device to copy the code

A new Pop art museum alters the architectural landscape of Los Angeles

Thursday, September 17, 2015 - 01:39