Reuters - Video

Edition: US | UK | IN | CN | JP

video Finance Videos

Wall Street gets Fed reality check
Wall Street gets Fed reality check - 01:51
Reuters Today: Spanish yields seen rising at auction
Reuters Today: Spanish yields seen rising at auction - 06:21
Surprise services boost points to UK recovery
Surprise services boost points to UK recovery - 02:54
Breakingviews: Do as I say, not as I do – German wages
Breakingviews: Do as I say, not as I do – German wages - 05:04
Market Pulse: Spain under fire as investors shun bond sale
Market Pulse: Spain under fire as investors shun bond sale - 03:28
Myanmar's Kyat begins managed float
Myanmar's Kyat begins managed float - 01:59
ASEAN: territorial code of conduct draft by year-end
ASEAN: territorial code of conduct draft by year-end - 01:48
U.S. Morning Call: Stock futures down, JPMorgan to be fined
U.S. Morning Call: Stock futures down, JPMorgan to be fined - 02:08
EMEA Day Ahead:: Thursday
EMEA Day Ahead:: Thursday - 03:13
3XSQ: Customer funds in question; royal return
3XSQ: Customer funds in question; royal return - 05:44
Still cashing in? Hirst retrospective
Still cashing in? Hirst retrospective - 02:32
World's biggest car delivery center
World's biggest car delivery center - 02:41

Cadillac to build virtual showrooms

Monday, June 06, 2016 - 01:07

GM's luxury division hopes to convert some dealerships into virtual showrooms. But as Fred Katayama reports, some dealers worry they'll turn into service centers.

▲ Hide Transcript

▶ View Transcript

When you visit a Cadillac dealer in the future, you may not see cars on the lot. General Motors' luxury division is planning to convert some dealerships with weak sales into virtual showrooms. Cadillac will begin looking for voluntary commitments from some dealers this month. Its U.S. network of 925 stores is triple that of its German rivals like BMW but sells about half the volume. Analyst Glenn Chin at Buckingham Research said, "Cadillac has many more stores than its European competitors. This would be a way to leverage that scale rather than build out that scale. So it makes sense." The plan currently under research: have visitors use virtual reality headsets to see the vehicles, then take their order. That saves costs by stripping stores of inventory. Impatient American consumers are used to buying off the lots after a test drive, but many Europeans buy cars built-to-order. But Automotive News reports that some U.S. dealers worry they'll wind up becoming Cadillac service centers that might occasionally sell a car. A Cadillac spokesman said there's no timetable set for converting the showrooms.

Press CTRL+C (Windows), CMD+C (Mac), or long-press the URL below on your mobile device to copy the code

Close

Cadillac to build virtual showrooms

Monday, June 06, 2016 - 01:07