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Why LVMH's Rihanna brand is a rare venture

Friday, May 10, 2019 - 01:19

Celebrity clothing brands are nothing new. But French luxury powerhouse LVMH's decision to expand its partnership with singer Rihanna is a rarity for the firm, which generally favors acquiring new assets rather than building them from scratch.

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Celebrity clothing brands are nothing new. But French luxury powerhouse LVMH's decision to expand its partnership with singer Rihanna is a rarity for the firm, which generally favors acquiring new assets rather than building them from scratch.

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Why LVMH's Rihanna brand is a rare venture

Friday, May 10, 2019 - 01:19