Reuters - Video

Edition: US | UK | IN | CN | JP

video Business

Philip Morris suspends 'influencer' marketing for IQOS

Monday, May 13, 2019 - 03:06

Cigarette maker Philip Morris International Inc has suspended a global social media marketing campaign in response to Reuters inquiries into the company’s use of young online personalities to sell its new “heated tobacco” device, including a 21-year-old woman in Russia.

▲ Hide Transcript

View Transcript

Cigarette maker Philip Morris International Inc has suspended a global social media marketing campaign in response to Reuters inquiries into the company’s use of young online personalities to sell its new “heated tobacco” device, including a 21-year-old woman in Russia.

Press CTRL+C (Windows), CMD+C (Mac), or long-press the URL below on your mobile device to copy the code

Philip Morris suspends 'influencer' marketing for IQOS

Monday, May 13, 2019 - 03:06