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video The Z Factor

Brands lean on 'influencers' to hook Generation Z

Thursday, December 27, 2018 - 05:10

Brands are increasingly using influencers to market products to Generation Z, 46% of whom follow more than 10 influencers on social media.

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Brands are increasingly using influencers to market products to Generation Z, 46% of whom follow more than 10 influencers on social media.

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Brands lean on 'influencers' to hook Generation Z

Thursday, December 27, 2018 - 05:10