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Breakingviews

Breakingviews TV: Bit of Abrdn

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Standard Life Aberdeen has a new name. In calling itself “Abrdn”, the 6 billion pound asset manager hopes to swap its staid image for something more cool and funky. As George Hay ponders his own personal rebrand to Grg Hy, he explains why this is not without its downsides.

Breakingviews

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