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Reuters Now

Why rival retailers are embracing Amazon

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Major labels ranging from Nike to Calvin Klein and Land's End are now distributing clothing and accessories directly through Amazon.com, attracted by more than 100 million Amazon Prime members and its advanced delivery network. The risk in this new relationship comes if Amazon uses realtime data from customer purchases to help it quickly build out its own private label clothing brands, and end up stealing market share from its current retail partners.

Reuters Now

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