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Reuters Now

Bell Pottinger's Asian arm rebrands

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The Asian arm of PR agency Bell Pottinger has rebranded itself as Klareco Communications and plans to separate from the scandal-hit British parent which it expects will go into administration next week. Until recently one of the world's biggest PR firms, Bell Pottinger has put itself up for sale after losing clients for running a racially charged campaign in South Africa which has led to it being shunned by its peers.

Reuters Now

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